Life Is Good

Jake & Friends is a Genuine Neighborhood Shoppe (GNS) which operates in partnership with Life is good.  Each GNS carries an extensive assortment of both in-line and exclusive Life is good merchandise, including: T-shirts, hats ,bags, mugs, key chains, stickers and so much more. 

GNS owners are committed to not only providing you with a complete Life is good shopping experience, but also to spreading optimism every day and helping kids in need.

We hope you'll visit the brand new Life is good store is Richmond, Jake & Friends and support an important local member of Jake's growing family. 

"Do what you like, like what you do"